Launch of new branding for GREAT
10th June 2021
Ahead of the G7 Summit this week, the UK Government has launched its refreshed GREAT brand. Under the brand platform of See Things Differently, the world is invited to embrace fresh perspectives of Britain.
As the tourism delivery partner for GREAT, VisitBritain will be starting to use the new GREAT tourism logo across our channels and activity. Over the coming months, we will be evolving See Things Differently for tourism ahead of launching a new campaign in new year under this new brand.