Update from Sally Everton - Director
3rd January 2020
Visit Devon’s Director, Sally Everton, has been busy driving promotion internationally and encouraging visitors to come to Devon.
In December Sally has been working on the following:
DOMESTIC:
- Day to day contact with our members and potential members
- Press enquiries and visits - BBC CountryFile Live on 'Green' Devon; The Guardian on Eco Family Friendly accommodation;
- Supply content for Family TWIXMAS walks in Devon for the Daily Telegraph - published 27th Dec 2019
- Practical Camping and Caravanning Touring Magazine - Maddie Sutton. Early 2020
- Numerous internal meetings this month - marketing and strategic planning for 2020 and beyond
- Follow up the domestic enquiries and leads from IBTM (60% of leads from UK MICE and Incentive houses)
- Attend VisitSouthDevon AGM and Conference - attend
- Content for BackRoad Touring for Autumn 2020
- Contact other UK based Tour Operators to build on our itineraries for Devon and Jurassic coast
Press and Blogger pieces
- We now use a cuttings service - Meltwater - and all the press coverage links will now come via Ignyte and Simon Fishwick.
- Some good coverage this month for Devon for gastro pubs in The Guardian The Bull at Totnes- see
INTERNATIONAL
- Hosting Leila Heller - Head of MICE for North America. Venue visits covering South Devon, Exeter, Plymouth, Incentive and North Devon over 4 days
- Follow up from IBTM leads and distribute to relevant venues. (Incentive in the main)
- Continue follow up from VEMEX journalists and coverage from TravelSquire who list Devon & Cornwall as in their top 28 global destinations to visit in 2020. Mayflower commemoration.
DEF PROJECT
- Continue to work with VisitCornwall and the tour operators /agents and DMC's to get our product onto their selling platforms for late 2019 and 2020
- Prepare for DEF 2 bid with Cornwall which was announced on Dec 20th. Possible collaboration with other partners such as Mayflower and US Connections
PARTNERSHIP OPPORTUNITIES - Trade show and press/buyer educationals
- Attendance at Vakantiebuers from 15th - 17th January for Trade Days. Appointments only. Opportunties for partner collateral to be taken
- Camping and Caravan Show - 18th - 23rd Feb 2020 NEC Partnership opportuntities
- Press and FAM visit requests - national and provincial. Requests covering all areas
- US VIRTUAL Sales Mission organised by VisitBritain - March 2020. Partnership opportuntities to attend alongside VisitDevon for as little as £300 per partner
- US Sales and Media event - Spring 2020