New assets and tools to encourage visitors to Escape the Everyday… responsibly
15th April 2021
To help you prepare and welcome visitors back, Visit England has a range of marketing assets and tools available in line with steps 2 and 3 of the UK Government roadmap.
Escape the Everyday…responsibly
As tourism begins to open up across England in line with Step 2 of the UK Government roadmap, Visit England has produced a suite of free assets for your use to encourage customers to travel responsibly, as part of our ‘Escape the Everyday… responsibly’ message.
An ‘Escape the Everyday…responsibly’ logo lock-up and infographics with tips on how to travel responsibly are now available, along with two A4 posters of tips, one which is VisitEngland-branded, and one to which you can use to add your own logos.
Please note, following the passing of HRH Prince Philip, Duke of Edinburgh, we will not be conducting campaign or marketing activity until the period of national mourning is over, so whilst these assets are available to download today, we would ask you not to use them until Sunday 18 April at the earliest.
Escape the Everyday campaign
We are currently preparing the next phase of our domestic marketing campaign, ‘Escape the Everyday’, which will resume in line with Step 3 of the UK Government roadmap (no earlier than 17 May).
You can download the new Escape the Everyday toolkit to find out how to get your business or destination involved in the campaign.