Update from Sally Everton - Director
30th January 2020
Visit Devon’s Director, Sally Everton, has been busy driving promotion internationally and encouraging visitors to come to Devon.
In January Sally has been working on the following:
DOMESTIC
- Day to day contact with our members and potential members re benefits of VisitDevon membership
- Press enquiries and visits - including 2 large media trips coming in via VB and Englands' Coast (from Vakantibeurs) 12 influencers / journalists with a reach of 10M
- Meetings with various venues over the month for continuous development of the business tourism platform
- Meetings with GWR re partnership for 2020 and beyond
- Meetings with Exeter Airport re 2020
- Prepare suggested itinerary for MeetGB FAM for 12 agents
- New VisitDevon collateral and stand for domestic events
- New DMC Vivu Journeys - Tom Cranshaw to feature Devon itineraries
- Various strategy meetings to build overall Devon strategy for next 5 years
- Attend Jurassic Coast Conference - speaker on international and sustainable tourism
Press and Blogger pieces:
- We now use a cuttings service - Meltwater - and all the press coverage links will now come via Ignyte and Simon Fishwick.
INERNATIONAL
- Attendance at Vakantiebeurs for Trade Days - 13 appointments, mix of media and tour operators. Enquiries from Gallia, largest tour operator in Belgium. 20 tours 2021, and one from JTB (Netherlands)
- Planning 2 media trips - one working alongside MGM and VB for February, and one for May, 12 journalists /influencers for a coastal experience Devon and Dorset. (from a meeting at Vakantiebeurs)
- Attend VisitBritain Annual Review and workshops in London
- Continue to work the US media and tour operators with updates
DEF PROJECT
- Continue to work with VisitCornwall and the tour operators /agents and DMC's to get our product onto their selling platforms for 2020 and beyond
- Prepare and submit contiunation bid application for DEF 2 for our project and working with Connections
PARTNERSHIP OPPORTUNITIES - Trade show and press/buyer educationals
- Camping and Caravan Show - 18th - 23rd Feb 2020 NEC Partnership opportuntities
- BTTS - March 2020 Partnership Opportunty for limited number
- Press and FAM visit requests - national and provincial. Requests covering all areas
- US VIRTUAL Sales Mission organised by VisitBritain - March 2020. Partnership opportuntities to attend alongside VisitDevon for as little as £300 per partner
- US Sales and Media event - Spring 2020
- MeetGB - April 2020 - Business tourism. Partner opportunities
- ExploreGB - May 2020 Partnership opportunities