Days Out campaign to boost domestic tourism goes live
15th October 2021
VisitEngland and VisitBritain have partnered with the National Lottery on a UK-wide consumer promotion to support the domestic tourism industry by stimulating demand for off-season domestic day trips to visitor attractions, excursions, tours and theatres.
Built around the idea that “when lots of us play a little, fun stuff happens near you”, and backed by a multi-million pound campaign, players of The National Lottery in the UK are being invited to redeem a £25 voucher code at participating attractions and experiences through the VisitBritain Shop (via NationalLotteryDaysOut.com) using Lotto tickets purchased in October 2021. Only one voucher will be redeemable per customer.